---
title: "What Is This?"
description: "A letter about what this is, why it exists, and who it is for."
canonical: https://youspot.com/about
last-updated: 2026-09-04
---

# What, why, and who is this?

> A letter from Dharmesh Shah about what YouSpot is, why it exists, and who it is for.

By Dharmesh Shah, Co-founder and CTO, HubSpot. July 2026.

## What is this?

YouSpot is a personal CRM. Not a CRM for your company, HubSpot does that, and does it well. This one is for you: the people you know, the conversations you have had, the follow-ups you meant to send. You talk to it the way you would talk to a person who happened to remember everything. "Who do I know at Gusto?" "Which invitations did I never answer?" It just answers.

## Why does it exist?

Because I have thousands of connections and remember approximately none of the details. The tools I tried all wanted me to maintain them: fields to fill, stages to advance, a discipline I was never going to keep up. The interesting shift is that an AI does not need the tidy database first. It can work from the mess: your exports, your inbox, your actual history. That is the bet here. It is not AI bolted onto a CRM. It is a CRM that only makes sense because the AI came first.

## Who is it for?

Solo professionals. Founders, investors, consultants, salespeople, connectors, anyone whose network is a real asset but who has no team, no ops person, and no interest in becoming a database administrator on the side. If you have ever failed to remember where you met someone right as you were shaking their hand again, it is for you.

## More

- [Pricing](https://youspot.com/pricing)
- [Second Brain](https://youspot.com/secondbrain)
- [Docs for developers and agents](https://youspot.com/docs)